Our brand is unisex as we do not believe children's clothing should be determined by gender. Our design philosophy is about creating effortless looks that are comfortable for everyday wear and are made with a lasting quality to promote passing down of garments to siblings and friends.
We are a brand for children and therefore our children's future is our priority. Our garments are made with sustainability at the heart of the process. We are proud of our efforts so far but we are not going to pretend we are perfect, we are continually looking at ways to improve things. Take a look at our sustainability page for more information on this and ethical sourcing.
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We're dedicated in sourcing the finest toys, clothes and essentials from birth to childhood.
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